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Results Highlights In this section we review and also explain the principal results from the DisplayMate Lab tests and measurements covered in the Display Shoot-Out Comparison Table under the following categories: With the Galaxy S7 there are many significant improvements over the Galaxy S6 that we tested a year ago, but also with the Galaxy Note 5 that we tested 6 months ago.
The most immediately noticeable improvements for the Galaxy S7 are in Maximum Brightness and its performance in High Ambient Consumer analysis of samsung mobile, which we discuss in turn below.
It provides lots of image detail — it can display four complete HD x images at once. In addition, the Galaxy S7 uses Sub-Pixel Rendering, which further improves image sharpness because the individual Red, Green and Blue Sub-Pixels are treated as independent addressable image elements and are not bound together into fixed Pixels, so the closest sub-pixel is used when rendering the image.
In some cases Sub-Pixel Rendering can make the screen appear to have up to 3 times the resolution of traditional Pixel Rendering. See Diamond Pixels below. Multiple Screen Modes and Color Management One very important capability of the Galaxy Smartphones that is often overlooked by many consumers and reviewers, is the set of user selectable Screen Modes.
Most Smartphones and Tablets only provide a single fixed factory display Color Gamut and color calibration, with no way for the user to alter it based on personal preferences, running applications, or Ambient Light levels.
A very important capability provided by the OLED Galaxy Smartphones is the implementation of Color Management that provides a number of user selectable Screen Modes, each with different Color Gamuts and levels of Color Saturation and display calibration based on user and application preferences.
Color Management with multiple and varying Color Gamuts are a very useful and important state-of-the-art capability that all manufacturers will need to provide in the future. The Galaxy S7 has four user selectable Screen Modes: See this Figure for the Color Gamuts of the different tested Screen Modes and the Colors and Intensities section for measurements and details.
Note that the Adaptive Display mode is the standard and factory default Screen Mode. Use Display Settings to switch between the three other available Screen Modes. We discuss each of the tested Screen Modes next… Adaptive Display Screen Mode with a Wide Color Gamut The Consumer analysis of samsung mobile Display screen mode provides real-time adaptive processing to dynamically adjust images and videos — for some applications it will vary the White Point, Color Gamut, and Color Saturation based on the image content and the color of the surrounding ambient lighting measured by the Ambient Light Sensor which measures color in addition to brightness.
Some people like the extra saturated and vibrant colors, plus it is useful for special applications, and for viewing the display in medium to high levels of Ambient Light, because it offsets some of the reflected light glare that washes out the on-screen image colors.
The AMOLED Photo screen mode on the Galaxy S7 provides a very accurate calibration to the Adobe RGB standard, which is rarely available in consumers displays, and is very useful for high-end digital photography and other advanced imaging applications.
There are very few consumer displays that can accurately reproduce the Adobe RGB Gamut, so this is a significant plus for serious photography enthusiasts. This article on Absolute Color Accuracy includes in-depth measurements and analysis of visual color accuracy for six flagship Smartphones and Tablets.
Use the Basic screen mode for the best color and image accuracy, which is especially important when viewing photos from family and friends because you often know exactly what they actually should look likefor some TV shows, movies, and sporting events with image content and colors that you are familiar with, and also for viewing online merchandise, so you have a very good idea of exactly what colors you are buying and are less likely to return them.
Screen Brightness and Performance in High Ambient Lighting Mobile displays are often used under relatively bright ambient lighting, which washes out the image color saturation and contrast, reducing picture quality and making it harder to view or read the screen.
To be usable in high ambient light a display needs a dual combination of high Screen Brightness and low screen Reflectance — the Galaxy S7 has both. Its Screen Reflectance is 4. Our Contrast Rating for High Ambient Light quantitatively measures screen visibility and image contrast under bright Ambient Lighting — the higher the better.
As a result of its high Brightness and low Reflectance, the Galaxy S7 has a Contrast Rating for High Ambient Light that ranges from 88 toamong the highest that we have ever measured for a smartphone.
High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time. As a result of its high Brightness and low Reflectance, the Galaxy S7 has a Contrast Rating for High Ambient Light that ranges from to, also the highest that we have ever measured for a Smartphone display.
Interactive Personalized Automatic Brightness that Works Well The Galaxy S7 has a new interactive Personalized Automatic Brightness Control that learns and stores the display brightness settings that you make for varying ambient light levels, so from then on you get your own customized personal visual brightness preferences instead of some pre-programmed manufacturer settings found in other smartphones, tablets, and TVs.
It is the first smartphone, tablet, or TV to do Automatic Brightness correctly. When Automatic Brightness is turned On under Display Settingsif you adjust the Brightness Slider, the Galaxy S7 will remember your setting along with the current ambient light level that is measured by its Ambient Light Sensor ALSwhich is located next to the front facing camera just above the top of the display.
The display still delivers full bit color and the picture quality remains excellent. So when the phone is off in standby it is possible to always display some text and graphics on a black background all day and all night without a significant power drain that would reduce the battery running time.
The Always On Display on the Galaxy S7 shows various personalized clock, calendar, status messages, notifications, and images on the main screen when the phone is in standby. It measures the ambient light level and has both day and night modes, and it will stay off when the phone display is face down, or it senses a dark confined space like a pocket or handbag.
The display is updated once a minute for both content and brightness. The day mode has a Luminance of 60 nits on a black background, which is very readable but not distracting for normal indoor ambient lighting, and visible outdoors if you shade the screen with your hand.
The OLED display produces an illuminated main screen image 24 hours a day so you can always discreetly check it with just a glance. Diamond Pixels A high resolution screen shot provided by Samsung shows an interesting design and sub-pixel arrangement for the Galaxy S7, which Samsung calls Diamond Pixels.
First of all, the Red, Green, and Blue sub-pixels have very different sizes — Blue is by far the largest because it has the lowest light emission efficiency, and Green is by far the smallest because it has the highest efficiency. The alternating Red and Blue sub-pixel arrangement leads to a 45 degree diagonal symmetry in the sub-pixel layout.
This allows vertical, horizontal, and particularly diagonal line segments and vectors to be drawn with reduced aliasing and artifacts.
In order to maximize the sub-pixel packing and achieve the highest possible pixels per inch ppithat leads to diamond rather than square or stripe shaped Red and Blue sub-pixels. But not for the Green sub-pixels, which are oval shaped because they are squeezed between two much larger and different sized Red and Blue sub-pixels.
While LCDs remain more power efficient for images with mostly full screen white content like all text screens on a white background, for exampleOLEDs are more power efficient for typical mixed image content because they are emissive displays so their power varies with the Average Picture Level average Brightness of the image content over the entire screen.Samsung electronics produces consumer electronics in five categories, they are TV’s and video /audio players, mobile phones, computers, cameras, home appliances.
we have discussed the points of parity and points of differentiation of Samsung with its competitors TV/Video/audio players – Samsung has become the company with the highest.
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Product Review: Not everyone wants to fork out for flagship phones such as the Apple iPhone 8 or Samsung Galaxy S9; enter the Samsung Galaxy A3 (), one of the brand's attempts at a more budget-friendly mobile phone.
Read our full review to discover whether the . Display Shoot-Out Comparison Table. Below we examine in-depth the OLED display on the Samsung Galaxy S7 based on objective Lab measurement data and criteria. in the following sections: Display Specifications, Overall Assessments, Screen Reflections, Brightness and Contrast, Colors and Intensities, Viewing Angles, OLED Spectra, Display Power.
SWOT analysis of Samsung. PESTLEanalysis Contributor Oct to replicate many of the capabilities of both Apple Inc.’s phones and Google Inc.’s Android operating system for mobile devices.
Samsung has strong manufacturing and marketing capabilities. Samsung is heavily dependent upon consumer electronics sales in markets with limited. Samsung Consumer Insights Who buys Samsung? Understand Samsung Consumer Behavior. (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.
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