Consumer movement is a universal phenomenon. The goods or services available may be in abundance or in short supply, but the position of the consumer is weak, in relation to the seller. Sellers want customers, as buyers and not as complainants.
Discuss each feature of consumer movement one by one.
|Features of Consumerism||Originally we were established as a global information exchange between the increasing number of consumer product-testing organisations that had sprung up in the post-war boom years.|
Voluntary Movement Consumer Movement is a voluntary and collective movement of consumers. It is a movement of the consumers, by the consumers and for the consumers. A group of active consumers come forward, forms a union and fight for the well-being of the community. It is a non-political, non-religious organization of consumers started to promote and protect interest of consumers.
Democratic Movement Consumer Movement is a movement of the consumers, by the consumers and for the consumers. It mainly aims at consumer protection, education, and welfare by adopting peaceful methods. Comprehensive Movement Consumer Movement is not restricted to purchase of goods and services by the consumers.
It also encompasses the public utilities and service like transport and communication, banking medical and health.
It is concerned with the quest of the consumers to achieve a best standard of living and a better quality of life. Protection of Rights Consumer Movement has the objective to make the business community and government to guarantee and enforce the legitimate rights of consumers.
Prevention of Malpractices Consumer Movement has the objective is to prevent unethical practices within the business community, such as artificial scarcity, adulteration, black marketing, profiteering, etc.
Unity Among Consumer Consumer movement aims at creating awareness and unity among consumers and thereby to take group actions on issues like, consumer laws, supply of information about marketing malpractices, deceptive and restrictive trade practices. Seller beware Before the commencement of the consumer movement, goods were sold on the assumption, Let the buyer beware.
Every buyer was required to inspect the goods.
This is due to growth of consumer movement. The seller is required to give fair treatment to the consumers. Prime Objectives Consumer Movement prime objective is to ensure safety, security and welfare of the consumer.ABSTRACT - This research is a response to the question: "What is consumerism?" The hypothesis that general attitudes toward the socio-economic environment influence more specific attitudes toward buyer-seller relations is evaluated using factor and canonical correlation analysis.
American Consumerism s Woodrow Wilson was the 28th American President who served in office from March 4, to March 4, One of the important events during his presidency was the rise of American Consumerism in the s.
Consumer advocacy, movement or policies aimed at regulating the products, services, methods, and standards of manufacturers, sellers, and advertisers in the interests of the buyer. Such regulation may be institutional, statutory, or embodied in a voluntary code accepted by a particular industry, or.
Consumer Movement is a voluntary and collective movement of consumers. It is a movement of the consumers, by the consumers and for the consumers.
A group of active consumers come forward, forms a union and fight for the well-being of the community. Consumerism is the organized form of efforts from different individuals, groups, governments and various related organizations which helps to protect the consumer from unfair practices and to .
consumer movement -polices aimed at regulations producs services, methods & standards of manufacturing, selling & advertising in the interest of the buyer -consumers pay a fair price of an effective product/service.